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Celebrities: The Newest Trend In Designer Perfume
Years ago, cosmetics companies were responsible for
the designer perfumes that lined counters in posh department stores. Names like
Lancome, Coco Chanel, and Dior were all the rage and these companies would
often get celebrities to endorse their designer perfumes. These days, celebrities
don’t seem to want to endorse another company's designer perfume. They are all
inent upon having their own line of designer perfumes and
cosmetics.
Do The Celebrities Actually Have A Hand In Things?
The extent to which a celebrity is involved in the designer that is sold
in their name depends entirley upon the celebrity concerned. Some turn the design tasks over to
professionals and simply give their approval to the finished products. Other
celebrities get involved in the process from the concept stages to the final
marketing of their perfume.
Celine Dion
For example, while Celine Dion has said she was involved in every aspect of the
development of her designer perfume, it didn't mean she put on a lab coat and
actually mixed the vials of scent like the crazed man in the film "Perfume". Instead she
was involved in the development process which decided the kind of scent she
wanted to manufacture. She also helped to design the bottle, the packaging and the
marketing of her newest line.
Jennifer Lopez
Jennifer Lopez is another celebrity who wanted to be involved in the production
of her own designer perfume. Having once worked at a cosmetics counter, she knew
exactly what she wanted her fragrance to smell like. The company which
worked out the fragrance combination credits her in particular with the adding of a hint of sake
scent that tops off the perfume. She even had the bottle design include a
pretend diamond ring or necklace on the neck in reference to her penchant for
wearing jewellery. By being involved with each aspect of her scent’s
development, she also made sure that the genuinely reflects who she is.
Paris Hilton
Paris Hilton doesn’t claim to be involved in every aspect of her
perfume designs however she does take a large role in the marketing of her
perfume. Without her famous face, the would probably get lost amidst the
many other fragrances at the local drug and discount store.
Celebrity Designer Perfumes Grow In Popularity.
When celebrities, such as Elizabeth Taylor, first introduced their perfumes
decades ago, the reaction was mixed. Some critics felt that celebrity perfumes
were just a fad. Today with many celebrities, such as Sarah Jessica Parker and
Britney Spears, joining the ranks of makers, the sales of celebrity
fragrances is growing in leaps and bounds.
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